Prime Day Kindle Paperwhite & Fire Deals (July 2017)

Had your eye on a new Kindle E-reader or Fire HD tablet for some time? Don’t want to wait until next Black Friday to scoop up a bargain Kindle?

Well you’re in luck, as Amazon Prime Day is here and it’s the biggest and best sales day of the year for Amazon. And the best discounts of all are saved for Amazon’s own brand products – yep that includes the Kindle range of E-readers and tablets.

Amazon Prime Day 2017 starts on July 10 at 6pm and ends on July 11. This page will continue to be updated with links to Prime Day Kindle deals throughout Prime Day.

Prime Day Kindle Paperwhite E-reader Deals

Bestseller No. 1
Kindle E-reader - Black, 6" Glare-Free Touchscreen Display, Wi-Fi - Includes Special Offers
  • All-new design is thinner and lighter, and now available in your choice of black or white
  • Easy on your eyes-touchscreen display reads like real paper
  • No screen glare, even in bright sunlight, unlike tablets
  • Single battery charge lasts weeks, not hours
Bestseller No. 2
Kindle Paperwhite E-reader - Black, 6" High-Resolution Display (300 ppi) with Built-in Light, Wi-Fi - Includes Special Offers
  • Now available in black or white
  • Higher resolution display (300 ppi) - with twice as many pixels
  • Built-in adjustable light - read day and night
  • No screen glare, even in bright sunlight, unlike tablets
Bestseller No. 3
Kindle E-reader - White, 6" Glare-Free Touchscreen Display, Wi-Fi - Includes Special Offers
  • All-new design is thinner and lighter, and now available in your choice of black or white
  • Easy on your eyes-touchscreen display reads like real paper
  • No screen glare, even in bright sunlight, unlike tablets
  • Single battery charge lasts weeks, not hours
SaleBestseller No. 4
Certified Refurbished Kindle Paperwhite E-reader - Black, 6" High-Resolution Display (300 ppi) with Built-in Light, Wi-Fi - Includes Special Offers
  • A Certified Refurbished Paperwhite E-reader is refurbished, tested, and certified to look and work like new
  • New, higher resolution display (300 ppi)--now with twice as many pixels
  • Now with Bookerly, our exclusive font, hand-crafted from the ground up for faster reading with less eyestrain
  • Built-in adjustable light--read day and night

Prime Day Kindle Fire Tablet Deals

Bestseller No. 1Bestseller No. 1
All-New Fire HD 8 Tablet with Alexa, 8" HD Display, 16 GB, Black - with Special Offers
  • The next generation of our best-reviewed Fire tablet, with up to 12 hours of battery life, a vibrant 8" HD display, a 1.3 GHz quad-core processor, 1.5 GB of RAM, and Dolby Audio. More durable than the latest iPad.
  • 16 or 32 GB of internal storage and a microSD slot for up to 256 GB of expandable storage
  • Now with Alexa, for quick access to the information and entertainment you want. Ask questions, play music, check your calendar, get the news, weather, and more - just press the home button and ask.
  • Enjoy millions of movies, TV shows, songs, Kindle eBooks, apps and games - including Netflix, Facebook, HBO, Spotify, and more
Bestseller No. 2Bestseller No. 2
All-New Fire 7 Tablet with Alexa, 7" Display, 8 GB, Black - with Special Offers
  • The next generation of our best-selling Fire tablet ever - now thinner, lighter, and with longer battery life and an improved display. More durable than the latest iPad.
  • Beautiful 7" IPS display with higher contrast and sharper text, a 1.3 GHz quad-core processor, and up to 8 hours of battery life. 8 or 16 GB of internal storage and a microSD slot for up to 256 GB of expandable storage.
  • Now with Alexa, for quick access to the information and entertainment you want. Ask questions, play music, check your calendar, get the news, weather, and more - just press the home button and ask.
  • Enjoy millions of movies, TV shows, songs, Kindle eBooks, apps and games - including Netflix, Facebook, HBO, Spotify, and more
Bestseller No. 3Bestseller No. 3
Fire Tablet with Alexa, 7" Display, 8 GB, Black - with Special Offers (Previous Generation - 5th)
  • Beautiful 7" IPS display and 1.3 GHz quad-core processor. Available in four colors.
  • Now with the Alexa cloud-based voice service - just press and ask
  • Enjoy millions of movies, TV shows, songs, Kindle e-books, apps and games
  • 8 or 16 GB of internal storage and a microSD slot for up to 200 GB of expandable storage
Bestseller No. 4Bestseller No. 4
All-New Fire HD 8 Tablet with Alexa, 8" HD Display, 16 GB, Marine Blue - with Special Offers
  • The next generation of our best-reviewed Fire tablet, with up to 12 hours of battery life, a vibrant 8" HD display, a 1.3 GHz quad-core processor, 1.5 GB of RAM, and Dolby Audio. More durable than the latest iPad.
  • 16 or 32 GB of internal storage and a microSD slot for up to 256 GB of expandable storage
  • Now with Alexa, for quick access to the information and entertainment you want. Ask questions, play music, check your calendar, get the news, weather, and more - just press the home button and ask.
  • Enjoy millions of movies, TV shows, songs, Kindle eBooks, apps and games - including Netflix, Facebook, HBO, Spotify, and more

Prime Day Kindle Fire Kids Tablet Deals

Bestseller No. 1Bestseller No. 1Bestseller No. 1
All-New Fire 7 Kids Edition Tablet, 7" Display, 16 GB, Blue Kid-Proof Case
  • Up to $129 in savings on Fire 7 tablet, 1 year of Amazon FreeTime Unlimited, and a Kid-Proof Case, plus a 2-year worry-free guarantee
  • Not a toy, a full-featured Fire 7 tablet with a 7" IPS display, 16 GB internal storage, and up to 8 hours of mixed-use battery life. Add a microSD card for up to 256 GB of expandable storage.
  • 2-year worry-free guarantee: if they break it, return it and we'll replace it for free. No questions asked.
  • One year of FreeTime Unlimited gives your kids access to 15,000 popular apps and games, videos, books, and educational content from PBS Kids, Nickelodeon, Disney, and more
Bestseller No. 2Bestseller No. 2Bestseller No. 2
All-New Fire HD 8 Kids Edition Tablet, 8" HD Display, 32 GB, Blue Kid-Proof Case
  • Up to $144 in savings on Fire HD 8 tablet, 1 year of Amazon FreeTime Unlimited, and a Kid-Proof Case, plus a 2-year worry-free guarantee
  • Not a toy, a full-featured Fire HD 8 tablet with a vibrant HD display, 32 GB internal storage, and up to 12 hours of mixed-use battery life. Add a microSD card for up to 256 GB of expandable storage.
  • 2-year worry-free guarantee: if they break it, return it and we'll replace it for free. No questions asked.
  • One year of FreeTime Unlimited gives you access to 15,000 popular apps and games, videos, books, and educational content from PBS Kids, Nickelodeon, Disney, and more
Bestseller No. 3Bestseller No. 3Bestseller No. 3
All-New Fire 7 Kids Edition Tablet, 7" Display, 16 GB, Pink Kid-Proof Case
  • Up to $129 in savings on Fire 7 tablet, 1 year of Amazon FreeTime Unlimited, and a Kid-Proof Case, plus a 2-year worry-free guarantee
  • Not a toy, a full-featured Fire 7 tablet with a 7" IPS display, 16 GB internal storage, and up to 8 hours of mixed-use battery life. Add a microSD card for up to 256 GB of expandable storage
  • 2-year worry-free guarantee: if they break it, return it and we'll replace it for free. No questions asked.
  • One year of FreeTime Unlimited gives your kids access to 15,000 popular apps and games, videos, books, and educational content from PBS Kids, Nickelodeon, Disney, and more
Bestseller No. 4Bestseller No. 4Bestseller No. 4
All-New Fire HD 8 Kids Edition Tablet, 8" HD Display, 32 GB, Pink Kid-Proof Case
  • Up to $144 in savings on Fire HD 8 tablet, 1 year of Amazon FreeTime Unlimited, and a Kid-Proof Case, plus a 2-year worry-free guarantee
  • Not a toy, a full-featured Fire HD 8 tablet with a vibrant HD display, 32 GB internal storage, and up to 12 hours of mixed-use battery life. Add a microSD card for up to 256 GB of expandable storage.
  • 2-year worry-free guarantee: if they break it, return it and we'll replace it for free. No questions asked.
  • One year of FreeTime Unlimited gives you access to 15,000 popular apps and games, videos, books, and educational content from PBS Kids, Nickelodeon, Disney, and more

For more Prime Day Kindle deals check out Deal Tomato.